MoMA launched a site recently that I find remarkable and incredibly useful. The premise is museum visitors can preplan a custom itinerary for an upcoming visit. The really clever part is that instead of just configuring the visit by dates, the site allows you to integrate your Facebook profile into the site to further customize your visit based on data in your profile. Additionally your Facebook friend network can be included in the experience.
For me this one goes beyond the realm of gimmickry. This is actually useful. The design is well done and the experience is tight. Take a peek.
The idea of integrating your social network into "your" web experience is powerful.
http://mydayat.moma.org/home.html
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